Not New
But Definitely Improved
As a media training program, At Ease With the Media
broke new ground when it was introduced in the early 1990s.
What made it ground-breaking? While everyone else focused
on the dying paradigm of "stay on message,”At Ease With the
Media taught spokespeople to build effective working relationships
with reporters by becoming better communicators — not better
wafflers, sidesteppers, obfuscators, evaders, or talking heads
as repeaters of key messages.
At the same time, the program taught that the two main priorities
of spokespeople are to protect themselves and the organizations
they represent.
The result? During the past 15 years, At Ease With the Media
has been used to successfully train thousands of spokespeople
in Canada, the United States, Europe and the Caribbean.
Today, At Ease With the Media forms the basis of a unique train-the-trainer program, Media Training With Excellence: A Balanced Approach, published by IABC in late October, 2006 (and one of IABC's top 10 best sellers for 2006). Along the way, At Ease With the Media was added to, and improved upon, as a result of the research conducted to develop Media Training With Excellence.
The result? Your spokespeople benefit from the same sound principles, but with an expanded perspective.
If you're interested in media training for your spokespeople — or preparing them for employee meetings, public forums, or a crisis that's here or just around the corner — don't settle for training that cannot get beyond an outdated paradigm in an information-driven world.
Drop us an e-mail or give us a call. We'd be delighted to put your spokespeople At Ease With the Media.
