Eric Bergman is the principal of Bergman & Associates, a consultancy that specializes in presentation skills and media training, content development & issues management.
Eric’s media training program, At Ease With the Media, is based on the perspective that the job of spokespeople is to manage media interviews to a win-win. To do that, they must answer questions clearly and concisely, then find places to weave in, not drive home, messages important to their organization’s success.
Eric’s train-the-trainer guide for media training, Media Training With Excellence: A Balanced Approach, was published by the International Association of Business Communicators (IABC) in November 2006. Based on sound communication and coaching research, its purpose is to provide public relations practitioners and organizational communicators with the tools to develop a media training program of their own.
